Policy priorities and operations
We are Heimar
We create modern, sustainable urban cores that feed on the driving force of human interaction
Heimar is a real estate company that invests in, leases and manages commercial premises in Iceland. The company is a public limited company with distributed ownership and is listed on the Iceland Stock Exchange (NASDAQ Iceland hf.).
Heimar’s policy regarding the location and requirements for the company’s properties is clear. The company has focused on consolidating and promoting defined core areas which include, among others: The Smáralind area, central Reykjavík, Borgartún and central Garðabær. Currently, 65% of the square metres in Heimar's portfolio, which account for around 70% of the value of the entire portfolio, are located in defined cores.
Heimar's property portfolio includes around 100 properties, and the total size of the collection is almost four hundred thousand square metres. The value of the portfolio is ISK 180 million. The number of lessees is around 425, and the rental ratio in the portfolio is 97%.
Employees work at five establishments in a variety of jobs, and job satisfaction has never been higher. By emphasising the well-being and safety of employees along with equality, human rights, equal pay between genders, health-welfare and knowledge acquisition of employees, we believe that Heimar is a good and desirable workplace.
Great emphasis has been placed on sustainability and social responsibility, and now 36% of the company’s portfolio has received the environmental certification BREEAM In-use. Heimar considers the sustainability focus of companies to be one of the key factors in their operations and a prerequisite for future success. We believe that with sustainability as a guide, new business opportunities will be created and the company will be more competitive.
Profit Centres
The company’s portfolio is divided into three profit centres based on the nature of the customers’ activities. Each profit centre reports to a Managing Director whose role is to build and maintain expertise in the relevant centre.
The profit centres are as follows:
Retail operations and services
Heimar has a specialised team in the field of retail operations and services that has significant experience in property development, leasing and property operations, as well as the operation of shops and restaurants. The team’s knowledge and close collaboration with the company’s customers is important to better understand developments in the retail sector and thus support customers in meeting rapid changes in consumption.
Public entities
The company has a lot of knowledge and experience regarding the services and needs of public entities, which has proven beneficial for both parties when negotiating and operating during the lifetime of lease agreements. The company’s experience in this field, i.e. leasing, formulating solutions and provision of support services, has resulted in the company being successful in the tenders in which it has participated.
Commercial Housing and the General Market
The development of new office and industrial premises has increased in the last years in line with constant demand. Great growth is predicted in the technology and intellectual property industry, and it can be assumed that companies in that sector will need an increased amount of office space in the coming years.
Strong core areas
Great success has been achieved in recent years in strengthening Heimar’s portfolio within desirable urban cores with an attractive environment and a desirable mix of economic activities, services, residency and recreation where people can live, play and work.